2025 Luxury Real Estate Trend Report:
What’s Driving the Next Era of High-End Living
A Global Perspective on Affluent Buyers, Wealth Trends, and Lifestyle Shifts
Each year, Coldwell Banker Global Luxury® delivers one of the most anticipated reports in the industry—the Luxury Trend Report, offering an exclusive window into the behaviors, priorities, and preferences of high-net-worth individuals. The 2025 edition is no exception. Drawing on interviews with global luxury agents, proprietary data, and third-party insights, this year’s report reveals a shift in what the world’s most affluent buyers want—and how they’re redefining luxury real estate.
As a proud member of the Coldwell Banker Global Luxury network and founder of the Higman Private Collection, I’m sharing the top takeaways you need to know.
1. A New Definition of “Luxury”
Gone are the days when square footage alone defined value. In 2025, luxury is about intentional living—privacy, sustainability, wellness integration, and curated lifestyle experiences. From biophilic design and spa-inspired bathrooms to on-site wellness consultants, high-net-worth buyers are investing in homes that offer physical, emotional, and environmental well-being.
2. Ultra-High-Net-Worth Individuals Are Expanding Their Portfolios
Wealth continues to grow globally, with a surge in younger, self-made millionaires and billionaires investing in real estate—not just as a financial vehicle, but as a legacy. According to the report, 63% of UHNW individuals plan to expand or diversify their real estate portfolios in the next 24 months, with an emphasis on second homes in lifestyle destinations.
👉 Park City, Utah is ideally positioned in this movement—offering privacy, year-round recreation, and a growing cachet among luxury buyers.
3. Discretion and Off-Market Access Are in High Demand
Exclusivity is the new luxury. The report underscores a growing preference for off-market transactions and private networks. Buyers want access to properties the general public doesn’t see—and sellers want control over who views their home.
That’s exactly why I created the Higman Private Collection, a confidential, invitation-only platform for buyers and sellers who value privacy, trust, and concierge-level service.
4. Global Influences Are Shaping Local Markets
International buyers are returning, and the ripple effect is real. From London to Los Angeles—and yes, Park City—global luxury is becoming more interconnected. Many foreign buyers are seeking secure, lifestyle-driven destinations with strong property rights and outdoor access. Our market is increasingly attractive to this demographic.
5. Tech + Touch: The New Standard
While technology remains essential in marketing and communication, 2025 shows a notable return to human connection. Today’s luxury clients expect white-glove service, deep local knowledge, and responsive communication. It's no longer just about the listing—it’s about the experience.
Final Thought: Luxury Is Evolving—Are You Ready?
This year’s report is more than a forecast—it’s a roadmap for how we serve clients in an increasingly discerning market. Whether you're a seller looking to position your home for top-tier buyers or a buyer seeking exclusive access, understanding these trends is essential.
To download the full 2025 Coldwell Banker Global Luxury Trend Report, or to explore private offerings in Park City and beyond, get in touch here or request access to the Higman Private Collection.
✨ Interested in What’s Next?
Let’s have a confidential conversation about your goals.
📞 435-602-8228
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🔗 paulahigmanrealestate.com
Disclaimer: Higman Private Collection is a personal brand created by Paula Higman, Realtor® with Coldwell Banker Realty. All real estate services are provided through Coldwell Banker Realty, a licensed brokerage. Paula Higman is an independent sales associate affiliated with Coldwell Banker Realty, an Equal Housing Opportunity company.
