As of February, Homie was sold and now operates as a shadow of its former self, with fewer than two dozen agents across Utah and Arizona — most of whom have no active listings. The platform that once drew national attention is now mostly quiet.
So, what happened?
According to reports, Homie was hit by a perfect storm:
• Alleged boycotts by competing agents who resisted working with the platform
• Disciplinary action by the state, which challenged elements of their operating model
• A cooling real estate market, which put pressure on non-traditional brokerages
• And perhaps most importantly, a lack of traction with high-value buyers and sellers who still seek relationship-driven, high-touch representation
While Homie’s goals were ambitious — and even commendable in their desire to simplify the transaction process — the reality is that real estate remains deeply local, relational, and nuanced. Discount services can work in ideal market conditions, but they often struggle when negotiation, strategy, and personal guidance are most needed.
What This Means for Sellers Today
If you’re a homeowner thinking of selling in today’s market — especially in areas like Park City, Promontory, or the Wasatch Back — this shift reinforces a simple truth:
Experience, trust, and full-service marketing still matter.
From strategic pricing and targeted digital campaigns to private listing options and buyer matchmaking, traditional agents — especially those working within powerful networks — continue to deliver real value.
Homie may have disrupted the industry. But today, it’s proof that tech can’t replace trust.
If you’re considering selling your home privately or exploring your options in today’s market, I’d be happy to schedule a confidential consultation.
Paula Higman
📞 435.602.8228
