1. You’re not prepared to send bulk emails.
Many email accounts and most Internet Service Providers (ISPs) limit the number of emails that you can send at one time. This means that as your email database grows, you could run into more and more problems with getting your emails delivered.
Email providers like Constant Contact work diligently to maintain strong relationships with ISPs and establish reputations for sending permission-based emails. As a result, our customers see more of their emails delivered to their recipients’ inboxes, and less emails in the spam folder.
2. You’re putting relationships at risk.
When someone joins your email list, they trust you to protect their information. They also trust that you’ll respect their privacy and give them the option to opt-out.
But as hard as you try to fulfill these obligations to your audience, when sending email using Outlook or another email account, mistakes can happen. Perhaps the biggest mistake is exposing your entire list in the.
3. You can’t host and manage your list from one location.
An email marketing service hosts your email list and automatically performs critical list management functions. These functions include sign-up for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unsubscribe with one click.
4. You’re on your own.
If you’re switching from a personal email account, they’ll give you the tools and training to help you get started — from uploading your existing email contacts to setting up your first email campaign.
5. You’re unable to deliver emails in the right format.
In comparison, your email account can’t tell which email format each recipient is able to receive — which can make your email unreadable or send it to the spam folder.
6. You can’t create professional-looking emails that match your brand.
7. You can’t protect yourself from delivery problems.
8. You can’t see who opened or clicked.
This will allow you to see what’s working and identify opportunities to make improvements, or identify potential issues that could put your business at risk.
9. You don’t have the newest tools and features.
members of groups like The Email Service Provider Coalition (ESPC). The goal of the ESPC is to provide unique and effective spam-fighting solutions that will optimize your email delivery and response and minimize the spam in your subscribers’ inbox.
10. You could be breaking the law.
Don’t wait to make the switch.