1. Leverage the power of ad platforms:
organic engagement on social media doesn’t exist anymore. If you’re relying on organic content to grow your business, you’re wasting huge amounts of time, and holding yourself back from achieving your true potential.
Having multiple ads running on autopilot across social platforms will dramatically increase your online visibility, build your email list and grow your social following – while still giving you the time to manage and scale other aspects of your business.
Ultimately, it boils down to a simple idea – unsuccessful business owners are obsessed with “hustle”, always running around and hoping that the immense effort they’re putting in will pay off.
Successful business owners have leverage, enabling them to focus on what they do best (coaching, speaking, whatever) and letting the lead generation happen without lifting a finger.
2. Commit yourself to a content creation schedule:
Here are my simplified steps to creating a content calendar in a clear, organized, impactful way:
- Step 1: Identify what your brand pillars or values are. What do you stand for? What are the core topics that you regularly speak about? Once you’ve identified those central touchpoints, create a Google Sheet and write those touchpoints at the top to create columns.
- Step 2: Without overthinking it, write down content ideas which fall into each category. A great way to think of new ideas is by thinking of questions that previous clients have asked you, using tools like BuzzSumo, or scrolling an industry-relevant publication. For example, if you’re a consultant for emerging authors, under the ‘Writing Process’ column, maybe you would write in “5 Tips For Overcoming Writer’s Block” and “How To Come Up WIth A Killer Opening Chapter Title”. Essentially, the point of this step is to build up a ton of ideas, so that when it comes time to sit down and create content, you don’t get away with the excuse of feeling “uninspired” or “just not creative” that day. You have tons of killer, on-brand content ideas ready to go, so put them into your content calendar.
- Step 3: Now it’s time to build your content calendar. This can be as easy as opening up another Google Sheet and building out your column titles: ‘Day’, ‘Date’, ‘Content category’, ‘Title of content’, etc. All you have to do is now take the content ideas that you had in your previous Google Sheet and start building it out, going pillar by pillar. This will enable you to ensure that you’re hitting every single brand value consistently, sharing high-value and high-impact information on a regular basis, and that each piece of content has a clear goal. No randomness, no fluff, no off-brand anything. How easy was that? You can now build out your calendar two weeks in advance, have consistent content to share with your growing audience, and convert those followers into clients in a fraction of the time.
3. Consider outsourcing social media tasks:
Write out everything that you do on social media on a daily basis – managing your Facebook group, following and engaging with important industry influencers on Instagram, sharing recent blog posts on LinkedIn, and writing extensive answers to people’s Quora posts might be some examples.
Now, put a checkmark next to those that only you, with your unique skills, can do. You probably can’t identify a single one.
It could be well worth your time and money to find a virtual assistant, or someone who can take over as your social media manager, so that you can focus on optimizing your social ads, coaching or consulting at the highest level, and creating the most thoughtful and valuable content for your audience.